Introducing.... Emily Carr's New Look !

Posted: Mon, 2009-02-23 10:28

To accompany Emily Carr's brand-new university status and name change, we've revamped our identity! Created by in-house designer, Cari Bird, the new identity celebrates Emily Carr's vision, energy and innovation.

The logo has two elements - the wordmark and the graphic. The logo's animated graphic and the graphic itself are organic in nature allowing it to grow with the University as we move, transition, and respond to the inherent nature of artists and designers who desire a variety of interpretations and visual stimuli. Our creative history is reflected by emphasizing the name of Emily Carr, while the silver graphic element connects to the former industrial nature of Granville Island, and in particular the University's North building, a former wire factory.

The inspiration behind the light animation grew from the desire to make the logo flexible and alterable, and, to reflect our involvement in the growing area of new media. Under the art direction of Cari Bird, and with the assistance of Associate Professor Martin Rose and Animation Technician Stephen Wichuk, 3rd year Emily Carr students Chelsea Ker and Hsiao-Chuang (Chloe) Liu developed the animation sequence. Alumnus Ryan Schwitzer produced the final animated piece.

We hope you will join us in embracing our new identity!