City of Vancouver


Vancouver is a multicultural and multifaceted city that is just stepping onto the world stage, and a makeover of the branding is just what it needs. What Vancouver is cannot be described in with just a few words, but to locals, one word always mean more than others, the word home. This new branding not only conveys Vancouver as welcoming and comforting but also as contemporary and fresh. This brand intends to leave behind the previous reputation of Vancouver of being ‘no fun city’ and strives to communicate to the rest of the world the passion Vancouverites feel for city.

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