Glassy Vancouver


Glassy Vancouver was a third year typography project to brand the City of Vancouver. The assignment parameters involved creating a logo and using it on various print and online outlets. A branding book was also created to provide guidelines for appropriate logo usage.

The logo was inspired by the book “City of Glass” by Douglas Coupland. It is meant to emulate the look of the city as well as represent the many facets and diversity that is Vancouver. 

To showcase the use of the logo in both print and digital spaces, banners and a poster were created, as well as a smartphone app. The app’s intention is to immerse users in all that Vancouver has to offer by providing essential information about touristic spots, restaurants, maps, events, and history. 


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