CEDA 710: Intro to Web Analytics

In this course students learn how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns. This course is offered online by OCADU Continuing Studies. (OCADU course number CSDM-N152.) It is delivered through a series of pre-recorded tutorials and related assignments which students may complete at their own pace via Canvas, a Learning Management System. While there are no scheduled class meeting times, the instructor is available throughout the course for questions and discussions. Students must register through ECUAD to complete the UX/UI Associate Certificate program. Recommended Prerequisite(s): It is strongly recommended that CECD 100 be completed prior to commencing further courses in the Certificate program.

Number of Credits: 
0.00
Repeatable for Credit: 
No
Sections: 
Term Section Title
Cs Spring 2021 CEDA-710-S001 Intro to Web Analytics