COMD 303: Art Direction

This advanced studio course examines the role of the designer as art director. Students are introduced to the visual elements of art direction as well as the conceptual processes of creating visual imagery for specific communication objectives that use the elements and principles of communication design as their scaffold. By working through the key stages of a professional art direction project, students plan, generate and edit imagery for concepts which represent an interpretation of a client brief. Course content involves the use of photography, typography, graphics, and illustration as design elements.

This course is subject to priority rules; see here.

Prerequisites: 

Completion of 51 credits

Number of Credits: 
3.00
Repeatable for Credit: 
No
Sections: 
Term Section Title
Fall 2021 COMD-303-F091 Art Direction